| 2. The “mi adidas” pilot was: a) Competitive strategy would be enhanced by differentiating from the product of competitors. Additionally, adidias will be seen as the leader in the shoes industry. There are other value added propositions as the exposure due to PR and the bond that the program will create with retailers...
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I would have created a higher marketing buzz around the events and would have included retail businessmen into the process to start getting their feedback. c) It was a success because adidas was able to offer a customized product, viewed that there was a demand for customized products, and got 100% satisfaction fulfilling customers’ expectations...
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Nano Most importantly, companies like Nike and Adidas have invested heavily into online brand building and image development. Nike launched the nike.com web site in August 1996 primarily to provide information to its consumers...	2 / 434
Nike Marketing This combination could be deadly to Nike as it will be a big blow to their market. The combined entity, with sales of $12 billion ($8 billion from Adidas and $4 billion from Reebok) will close the gap on Nike, which posted $14 billion in sales during its last fiscal year, ended May 31st (Howard)...	2 / 318
Nike brand image Once we had our brands, we had to discuss our objectives and from which company's perspective were we conducting research for. We chose the brand Nike, as it has one of the most recognized symbols in the world...	1 / 251
Nike'S Marketing This combination could be deadly to Nike as it will be a big blow to their market. The combined entity, with sales of $12 billion ($8 billion from Adidas and $4 billion from Reebok) will close the gap on Nike, which posted $14 billion in sales during its last fiscal year, ended May 31st (Howard)...	2 / 318
nike1234 This combination could be deadly to Nike as it will be a big blow to their market. The combined entity, with sales of $12 billion ($8 billion from Adidas and $4 billion from Reebok) will close the gap on Nike, which posted $14 billion in sales during its last fiscal year, ended May 31st (Howard)...	2 / 318
Student For Nike, an established and growing organization, a strong Internet presence felt like a natural extension to their already globally focused strategy...	2 / 431
adidas However the commercials do not only focus on football; other TV ads feature long-distance runner Haile Gebrselassie. Besides athletes other celebrities such as the pop singer Robbie Williams contribute to promotion of this brand by wearing Adidas clothing in concerts and other events...	2 / 283