Instead the product itself is information: the digital music recording (Blockstedt, Kauffman, Riggins 2004). The nature of the new digital music format is a key driver of the new virtual value chain in the industry. The following figure illustrates a new outlook on the digital music value chain. Figure 2: Digital Music Industry Value Chain Figure 1 2: Figure 2, shows the added value to the music product from manufacturing and distribution is decreasing, but digital music retailers add new value...
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Instead the product itself is information: the digital music recording (Blockstedt, Kauffman, Riggins 2004). The nature of the new digital music format is a key driver of the new virtual value chain in the industry. The following figure illustrates a new outlook on the digital music value chain. Figure 2: Digital Music Industry Value Chain Figure 1 2: Figure 2, shows the added value to the music product from manufacturing and distribution is decreasing, but digital music retailers add new value...
displayed next 300 characters

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